Drinking Rituals Around the World

Georgia: the toast is longer than the drink

In Georgia, drinking has a conductor. The tamada decides when the glass goes up, what it is for, and how long it stays up. You do not drink between toasts. You do not drink alone. You do not drink without a reason.

6 min read · January 2025
Garry says:

Georgia has been making wine for eight thousand years. The toast is younger. Not by much.

Eight thousand years

Georgia has been making wine for about eight thousand years. This is not a marketing claim. There are qvevri — clay vessels Georgians bury in the ground to ferment wine — that have been found with grape residue older than anything in France, Italy, or Spain. The country did not learn wine from Europe. Europe learned wine from somewhere near here.

The tamada

The tamada is the toastmaster. At a supra — the Georgian feast — the tamada is the person who runs the evening. Not the host. Not the richest person. The tamada. He decides when a toast is made, what it is about, and when the drinking can start.

You do not drink between toasts. You drink when the tamada says. You listen to the toast. You respond to the toast. Then you drink. This is not a restriction. It is a rhythm.

The toasts

Georgian toasts are long. Not long the way a wedding speech is long. Long in a different way. A tamada can speak for five minutes. Sometimes ten. He speaks about God, about peace, about the dead, about the living, about parents, about children, about the person who is not at the table tonight. He speaks with structure. He speaks with intention.

The order of toasts is not random. It begins with peace. Then God. Then the country. Then the dead. Then the hosts. Then the guests. Then whatever the evening has become. By the end, the toasts are personal. Somebody is crying. Somebody is laughing. Somebody is telling a story about a grandmother who died in 1987. Nobody is drunk in the way you would expect, because the drinking has been spread across hours.

The wine

Georgian wine is not like French wine. It is often amber — skin-contact white wine, aged in qvevri, tasting of apricot and walnut and something slightly like a barn. It is heavier than most European wine. It is also older.

The house wine at a Georgian supra is often homemade. Someone's uncle made it. Someone's grandfather made the qvevri. There is no label. There is no vintage. There is just a plastic bottle of something dark and a small glass, and the glass keeps getting refilled, and the toast keeps going, and the evening has no end time.

The guest

Georgians treat guests like they are doing the host a favor. This is not an act. This is a genuinely old idea — in the Caucasus, a guest is a blessing. When you show up at a Georgian table, you are not served. You are celebrated. You are toasted. You are asked about your family. You are given more food than any human being can eat. When you try to leave, someone will physically hold you back. This is not politeness. This is the rule.

So what

Drinking in Georgia is not about the alcohol. The alcohol is the vehicle. The point is the toast — the words, the order, the rhythm.

If you take one thing from the Georgian supra, take this: drinking can be a ceremony, not a habit. The glass can be a structure, not a tool.

You do not have to be Georgian to do this. You just have to slow down. And you have to find a tamada.

Want to know more?

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