I was reading about Bacardi adjusting its US distribution set-up. They’ve signed new agreements with Southern Glazer’s Wine & Spirits and RBG — two big players, though RBG’s got more initials than most people’s ex-wives.
This isn’t the first time Bacardi’s reshuffled the deck. Companies do this when margins shrink, when reps stop returning calls, or when someone in Miami says ‘we need more rum on tap, less paperwork on the desk.’
No one mentions the warehouse guys who now drive farther, or the sales rep who’s suddenly covering three states instead of one. But they’re in the story. They’re always in the story.
