I was reading about Berentzen — that old German distiller with the apple brandy and the quiet pride. They’re in talks to sell to Sazerac, and now they’re warning investors that profits will slump hard in the first nine months of 2026.
Not surprising. When you’re packing up your cellar to hand the keys to someone else, the shelves get lighter and the books get messier.
They make good stuff — clean, honest, no flash. But the world doesn’t pay much for honesty these days unless it’s wrapped in a story someone else wrote.
