I was reading about Disaronno changing its bottle in the US. The new one’s slimmer, with cleaner lines and a matte label. They say it’s about clarity, heritage, and contemporary appeal.
I held one last week at a bar in Oakland. Felt lighter in the hand. Same amber liquid inside. Same almond-vanilla hug that reminds me of winter in Moscow and bad decisions in Bangkok.
The old bottle had character — like a tired uncle who still tells jokes. This one looks like it just got promoted. Doesn’t mean it pours any better. Or worse. Just… dressed up.
