González Byass has named Schlumberger, a German wholesaler, as its new distributor for sherry and brandy in Germany. The move replaces the previous distribution arrangement, though no details were given about the prior partner or timing of the transition.
Schlumberger is a well-established player in Germany’s wine and spirits wholesale market, with deep regional reach and decades of history. González Byass, based in Jerez, has been exporting for over 180 years — long enough to know that distribution is less about romance and more about who shows up with clean trucks and decent paperwork.
I once watched a man in Seville try to sell sherry using only hand gestures and a half-eaten olive. He got three bottles sold. Schlumberger probably sells three thousand before lunch. Davai.
