I was reading about Heineken buying a Brazilian firm called Better Drinks — yes, that’s the real name — which makes beer infused with yerba-mate. Not tea. Not coffee. Mate. The kind people sip through a metal straw like it’s a sacred pipe.
They’re based in São Paulo, started small, grew fast, and now belong to a Dutch giant who owns more breweries than I’ve missed morning buses in Bangkok.
No word on whether the new owners will keep the name. Better Drinks. Funny. Sounds like a promise. Or a threat.
