I was reading about Hendrick’s Gin launching limited-edition holiday gift sets. They include the original cucumber-and-rose gin and the newer expression called Another Hendrick’s — which, yes, is its actual name.
The sets are designed for gifting, with custom packaging and seasonal touches. No details on availability or pricing were given, just that they’re rolling out now.
I’ve seen a lot of gins try to reinvent themselves — some with lavender, some with seaweed, one in Goa even tried turmeric. But naming a new one 'Another Hendrick’s' feels like introducing yourself as 'Also Me'.
