I was reading about a new Scottish spirits group launched by veteran whisky entrepreneurs — men who’ve seen casks leak, warehouses flood, and accountants cry. They pooled £16 million, not for a startup, but for a proper spirits group with scale, patience, and at least one still named after a dead uncle.
No flashy NFTs. No 'disruptive' language. Just decades of knowing how long barley takes to sigh, how oak remembers heat, and how silence in a dunnage warehouse can feel like prayer.
They’re not trying to reinvent whisky. They’re trying to keep it honest — which, in this business, is the most radical thing you can do.
