I was reading about Whiskey House launching something called Customer Portal 2.0. Sounds like a website update — smoother login, better inventory view, maybe a map showing where your bottle is hiding between Kentucky and your front door.
They didn’t say how many corks they’ve glued onto necklaces in the process, but I imagine at least three. It’s the kind of thing that makes distributors nod and bartenders sigh — progress that doesn’t pour faster or taste better, but does remember your password.
No mention of whether the portal recognizes handwriting from napkin orders, or if it accepts payment in old train tickets and promises. Probably not. Shame.
