I was reading a report that says the whiskey market will hit USD 148.64 million by 2035. Premium and craft spirits are doing the heavy lifting — like a tired bartender at last call.
It doesn’t say how many of those bottles will be opened by people who actually taste the wood, or how many will sit on shelves like trophies nobody visits.
They use words like 'growth trajectory' and 'consumer preference shift'. I use words like 'this one’s smoky', 'this one’s from Speyside', and 'this one’s gone'.
